BRINGING BIJOU TO LIFE

As part of our global strategy, we’re creating more opportunities for people to discover Bijou beyond the traditional wine aisle. Through festivals, immersive consumer experiences and exciting on-trade partnerships, we are bringing our elegant, expressive southern French wines into the spaces where people gather to celebrate and create lasting memories.

Here are just a few recent highlights from around the world:

New Drinking Occasions 

In partnership with Bernston Brands, Bijou featured at some of Sweden’s biggest Out of Office (OOOAW) after-work events across Stockholm, Göteborg and Malmö, connecting with thousands of consumers at the country’s largest after-work community gatherings. The momentum continues later this summer as we head to the SommarRock Svedala music festival.

Activating in Sweden

In partnership with Bernston Brands, we featured at major Out of Office (OOOAW) events across Stockholm, Göteborg and Malmö – Sweden’s largest after-work community. We are following it up with the SommarRock Svedala music festival later this summer.

Rooftops in New Zealand

On the other side of the world, Bijou has arrived at some of New Zealand’s most exciting hospitality destinations. From the five-star boutique Fable Dunedin hotel to Auckland’s stylish Queens Rooftop Bar & Restaurant, our wines are being enjoyed in spectacular settings that celebrate premium food and drinking experiences.

Beachside in Antigua

Our southern French rosés have also found a home in the Caribbean through a new partnership with the Rocks Group restaurants in Antigua, bringing the relaxed elegance of the South of France to beachside dining and island hospitality.