Bijou Wine, through one of our Chinese agents, will be spending a fortnight visiting China and Hong Kong next week. Xiamen, Shanghai and Fuzhou are just a few of the cities we are going to and our rosé wine will be the main focus of this visit, in particular Bijou Ciel de Lilac which has just won a gold medal at the CWSA 2018 Competition.
The trip will involve meetings with major national distributors in the hope of opening more distribution links in the country. Food and wine pairing workshops and regional tastings with hotels, restaurants and wholesalers will all be part of the roadshow as well as educational tastings. These will be aimed at educating potential customers on the French wine culture and imparting specialist information about the Provence rosé market and details about the region of Languedoc in the South of France.
We are very excited for this upcoming trip and the opportunities that will come from it – watch this space to see how Bijou expands into China.